Last updated: 9 November 2026
This privacy policy explains how Royal Alloy uses personal information when you visit royalalloy.com. We keep the information we collect to a minimum: this website has no accounts, no online shop and no advertising cookies.
Who we are
This website is owned and operated by RA Marketing Support Limited, a company registered in England and Wales under company number 11827482, whose registered office is at 21 Church Lane, Thornhill, Dewsbury, WF12 0JZ. RA Marketing Support Limited is the controller of the personal information described in this policy. In this policy, “we”, “us” and “our” mean RA Marketing Support Limited.
The Royal Alloy brand is owned by RA Engineering Co. Ltd, a company registered in England and Wales under company number 09236167, whose registered office is at White Bear Yard, Park Road, Adlington, Chorley, Lancashire, PR7 4HZ.
Our ICO registration number is ZA817954.
If you have any questions about this policy or how we use your information, email us at info@royalalloy.com or write to us at 21 Church Lane, Thornhill, Dewsbury, WF12 0JZ.
What information we collect and why
When you browse the website
Like all websites, our web server receives technical information when you visit, such as your IP address, browser type, the pages you request and the date and time. Our hosting provider uses this to deliver pages to you and to keep the site secure. Server logs are kept for 30 days and then deleted.
Our lawful basis is our legitimate interests in running a secure, working website.
Cookies
We use Google Analytics to count visits and see which pages are read, so we can improve the website. It uses cookies and collects information such as the pages you visit, how you arrived at our site, your approximate location (country or city), and your device and browser type. It does not log or store IP addresses, and we cannot identify you from it. We have turned off Google signals, advertising features and data sharing with Google, and we keep the statistics for 2 months.
Our lawful basis is our legitimate interests in understanding how our website is used so we can improve it. You can turn statistics off at any time on our cookie policy page, and they stay off if your browser sends a Global Privacy Control signal. Our other cookies are only needed for the website to work; the cookie policy explains more.
When you contact us or use our contact form
If you use our contact form, we collect your email address, the country you live in, your region, state or county, and your message. If you email or phone us, we collect your name, email address, any other contact details you give us and the content of your message. We use this information to answer your enquiry. We ask for your country and region so we can send your enquiry to the right official distributor. If your enquiry needs to go outside the UK, we ask for your consent first (see International transfers). Messages sent through the contact form are stored securely in our website system and sent to our team by email. We keep enquiries for 2 years after our last contact with you. If your enquiry relates to a purchase, a warranty, a safety matter or a possible legal claim, we keep it for 6 years after our last contact, because that is how long such claims can be brought. After that, we delete it.
If your enquiry is about buying, test rides, parts or servicing, we may pass your contact details and message to the official Royal Alloy distributor for your country, so they can help you directly. We only share what the distributor needs to answer your enquiry. The distributor then becomes responsible for your information under the law of its own country.
Our lawful basis is our legitimate interests in responding to enquiries about our products, or taking steps at your request before entering into a contract.
Distributor details
Our distributor finder shows business contact details for our official distributors, which may include the name of a contact person. We publish these details with the agreement of each distributor so that customers can reach them. If you are a distributor and want your details changed or removed, contact us.
Services we use
We use a small number of service providers who process information on our behalf and only on our instructions:
- Website hosting: Namecheap, Inc. hosts the website on servers in the United Kingdom
- Email: Namecheap, Inc. provides our email service, including the delivery of contact form messages to our team
- Website backups: copies of the website are kept for up to 60 days, on a rotating basis, so we can restore it if something goes wrong
- Google Search Console: tells us how our website appears in Google search results, using Google’s own search data. It does not place cookies on your device or track you on our website
- Google Analytics: Google provides our website statistics, as described under Cookies above. Google processes this information for us under its data processing terms, and may not use it for its own purposes
Fonts and our how-to videos are stored on our own server, so your browser does not contact Google Fonts or YouTube when you visit. The only outside service your browser contacts as you browse is Google Analytics, unless you turn statistics off. The films on our Videos page are hosted on YouTube, run by Google. Your browser only contacts YouTube if you press play on one of them; YouTube then receives your IP address and device information and may set cookies, under Google’s privacy policy. Google is responsible for that information.
We do not sell your personal information and we do not use it for automated decision-making or profiling.
International transfers
Our website is stored on servers in the United Kingdom. Our hosting and email provider, Namecheap, Inc., is based in the United States, and its staff or systems outside the UK may access personal information to provide and support these services. Where this happens, the transfer is protected by the UK standard contractual clauses in Namecheap’s data processing addendum (made under Article 46 of the UK GDPR), with the UK Information Commissioner’s Office as the supervisory authority.
Royal Alloy scooters are made in China and sold through official distributors around the world. To answer some enquiries, for example about a model, a part or availability in your country, we may need to forward your enquiry by email to the Royal Alloy factory in China or to the official distributor for your country, which may be outside the UK. Some of these countries do not have UK adequacy regulations, which means their data protection laws may not protect your information to the same standard as UK law, and you may find it harder to enforce your rights there.
The contact form therefore asks for your explicit consent before we send your enquiry outside the UK. We rely on that consent for these transfers (Article 49(1)(a) of the UK GDPR), and we only send what is needed to answer your enquiry. Once a distributor or the factory receives your enquiry, it is responsible for your information under the law of its own country. If you contact a distributor directly through our distributor finder, your information goes straight to them and this policy no longer applies. If you would rather your enquiry was not sent outside the UK, email us at info@royalalloy.com instead and we will answer it from the UK as far as we can. You can withdraw your consent at any time by emailing us, but this does not affect anything already sent.
Google Analytics: Google may process statistics in the United States. Google LLC is certified under the UK Extension to the EU-US Data Privacy Framework (the UK-US data bridge), which the UK Government recognises as giving adequate protection for personal information.
How we keep your information safe
We use appropriate technical and organisational measures to protect your information, including encrypted connections (HTTPS), access controls on our systems and limits on failed login attempts to the website’s admin area.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- ask us to restrict how we use your information
- object to us using your information on the basis of our legitimate interests
- ask us to transfer information you gave us to another organisation, where this applies
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email info@royalalloy.com. We will reply within one month. We may ask you to confirm your identity first. There is normally no charge.
Complaints
If you are unhappy with how we have used your personal information, please tell us first so we can put it right. Email info@royalalloy.com with “Data protection complaint” in the subject line, or write to us at 21 Church Lane, Thornhill, Dewsbury, WF12 0JZ.
We will acknowledge your complaint within 30 days, look into it without undue delay and let you know the outcome.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection:
- Website: ico.org.uk/make-a-complaint
- Helpline: 0303 123 1113
- Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Changes to this policy
We will update this policy if we change how we use personal information. The date at the top shows when it was last changed.